CRM and Small Business Essentials

Location. Employees. Customers. What do all of these things have in common? They are common components essential to any business.

For small businesses that often have limited resources, there are additional elements to consider that are imperative to success. Access to capital is critical to small businesses.

CRM

If you’re looking for your next big strategic business move, a logical answer just might be an overhaul of your CRM efforts. CRM, which stands for customer relationship management, is the process of tracking, organizing and analyzing all the communication that is made between customers – both current and potential – and your business.